client

Midway Games

objective

create a sports-drink site to "sponsor" the fictional Blitz League as part of an Alternate Reality Game

duties

· art lead
· concepting
· site design
· illustration

collaboration

Lazaro Cangas: art direction

Graeme Asher: programming

John Longenbaugh: writing

notes

ChemiAde is at first glance just another high-octane sports drink. But the keen ARG player will discover that it's actually a secret steroid-delivery system the Blitz League uses to circumvent drug testing. This brand was extended beyond the website into posters and packaging.