client

Midway Games

objective

design labels for the "ChemiAde" sports drink, promoting the Blitz: the League video game.

duties

· art lead
· concepting
· graphic design
· illustration
· writing

collaboration

Lazaro Cangas: art direction

Devon Harris: concepting

notes

this is an offshoot of an Alternate Reality Game revolving around the fictional Blitz League. "ChemiAde" is the official sports drink of the corrupt League, and as the ARG unfolds, the player discovers that it's actually a steroid delivery system.