client

Midway Games

objective

create posters for fictional products within an Alternate Reality Game promoting the Blitz: The League video game

duties

· art lead
· concepting
· graphic design

collaboration

Lazaro Cangas: art direction, graphic design

notes

this is an offshoot of an Alternate Reality Game revolving around the fictional Blitz League. "ChemiAde" is the official sports drink of the corrupt League, and Pedis is the official shoe brand.