client

objective

pitch a concept for a website promoting the Blitz: the League video game.

duties

· concepting
· illustration

collaboration

notes

The proposed site would contain "rooms" the user could explore as the manager of a football team. Some of the rooms would deliver direct marketing content (such as the "media room" that presents clips from the video game), and others would have interactive experiences (such as the "field," which contains a mini-game). On top of that, poking around the desks and lockers and so forth would reveal scandalous material (financial misdeeds, evidence of drug use) that highlight the gritty nature of the Blitz video game. This concept grew into an Alternate Reality Game in execution.